In a reduced cue environment, results show that Tinder users use these minimal cues to show who they are, primarily via photos. They also take advantage of the controlled environment to conduct profile experiments to see how change to their self-presentation may improve their approval from others on the app. Profile choices are contemplated and often changed, as users alter their profiles in order to experiment with how reactions vary.
Even in this pre-match stage, with a lack of interpersonal or face-to-face interaction, it seems such influence occurs on Tinder
Hardy describes this as follows: ‘ … individuals have to learn how to “decode” the profiles displayed on these sites and make choices on the basis of these mediated interactions’ (p. 1112). Such knowledge could facilitate the possibility of an off-line meeting. In terms of choosing who they want to interact with, findings here show that interviewees overwhelmingly search for similar others, though a few did use the opportunity to match with those they would not usually select. This points to another inclination predominate on dating sites: Homophily, or ‘love of the same,’ is the tendency people have to seek out others like themselves. People like those who are the same age, have the same race, and possess similar educational backgrounds (Harrison Saeed, 1977 ; McPherson, Smith-Lovin, Cook, 2001 ).
In this case, filtering went beyond appearance into other identity factors, such as perceived education level and indicators of socio-economic status. (more…)